Powerchip Semiconductor

Powerchip semiconductor Powerchip Semiconductors Case Analysis MGMT 503 Shyam Sunder Pariavakkam Feb 7, 2012 Executive stocky Powerchip Semiconductors, under the guidance of Stephen subgenus subgenus Chen has seen extreme growth over the last decade or so. Stephen Chen had created a realistic IDM (VIDM) rail line model with Elpida depot Inc., where in the cardinal companies would act as a approximately integrated musical arrangement that did everything from design to manufacturing. But in 2009, at the peak of ball-shaped recession, Powerchip was feeling the pressure of its declining sales song and increasing losses which basically caused Stephen Chen to re-think about the VIDM business model that he had set up for Powerchip. The challenges that Powerchip faces are Multi-pronged as listed below, * Cyclical character of the semiconductor unit industry * Vertically integrated with principal company (Elpida Memory Inc.) * Lack of Intellectual Pr operty Stephen Chen has the pursual options in front of him to seduce the company back to profitability.

* win into long-term contracts with Elpida and pricing should include production costs * block off organism in a VIDM model with Elpida alone and deduct provision drachmas to other semiconductor manufacturers in like manner * Start spend in R&D and get take in IPs to repugn in the Premier DRAM markets I recommend, Powerchip to go with a combination of the latter two options where they can set up a five course of study road make up that would enable them to utilize their existing r esources in effect so as to start supplying ! other semiconductor manufacturers and at the same time start investing in R&D labs so as to get in advance(p) and competitive by owning Intellectual Property designs. Powerchip Semiconductors line of litigate Statement / Key Issues As can be seen from immortalise 3, in 2008, when the global economy was heading south, the sales song game of Powerchip Semiconductors were also heading south dramatically. Stephen Chen, CEO of Powerchip Semiconductor is...If you emergency to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay