Marketing Audit - R T Edgar

Executive Summary RT Edgar is a Melbourne significant Estate caller which is considered single of the most recognised Real Estate theatre in Melbourne since it has been established in 1896. RT Edgar Bellarine Pty Ltd was formed from the merger of RT Edgar acquire Lonsdale Pty Ltd and shaft Amezdroz Real Estate Pty Ltd in 2004. Three offices in Bellarine Peninsula, including Point Lonsdale, Ocean Grove, and Barwon Heads, are operated with the main function is to key out and merchandise real estate, property management and auctioneering. The company agency financial statement is identified as “to establish RT Edgar Bellarine as the leading Real Estate agency across the Bellarine plot maintaining our expertise, experience and fairness” (Lobo, 2008). The company is a franchise so it is committed to the brandmark and they sine qua non to develop the brand on the Bellarine Peninsula to contain forrard of the competitors. Haydens, Kerleys, and Fletcher s are R T Edgar’s study competitors in the market. In comparison to the competitors, R T Edgar Bellarine passing play kindred products/services, prices, distri justion (office locations), promotion strategy, customer service character reference, outgrowth quality and physical evidence.

However, R T Edgar sponsor a bay window of sporting clubs including golf club, surf animation saving club, and football game club while the new(prenominal) real estate agents go in’t. This might be the key issues that will help R T Edgar to be well recognised by customers in the industry. RT Edgar Bellarine’s customers are demogr aphically from Bellarine and the surrounding! areas, listed into segments in terms of complaisant variety (combination of income and lifestyle) as follow: • Upper phratry: very exalted income, mostly post-graduate degree, managerial and professional occupations, consumers of laid-back life spending, enrapture suburban environment. • Lower upper class: high income, mostly college-educated, not frequent luxury spenders but open to afford travelling abroad, luxury imported cars, and...If you want to reach a full essay, order it on our website: BestEssayCheap.com

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