Tata Motors

A PROJECT REPORT ON MARKETING strategy OF TATA MOTORS (II) EXECUTIVE SUMMARY As India celebrates its 50 years of independence, the passenger automobile intentness illustrious a centenary of its cosmea in India in 1998. scorn this head start, the industry has neer quite matched up to the performance of its counter move in other parts of the world. The all-pervasive atmosphere created by the governments indorse raj was primarily responsible for this situation. The versatile layers of Acts sheltered the industry from remote competition and smothered the phylogeny of the Indian automobile industry. Moreover, the industry was considered low priority as cars were considered to be an unaffordable luxury. Hence in the first part of the leap out I have taken up the strategic company analysis of TELCO as this is one company whose indigenously manufactured cars like Tata mobile, Indica and effort have performed well on Indian Roads. In the trice part of the project I conducted a vignette on the consumer perception about broken cars.

Firstly, I took three brands of slim cars; Zen, Indica and Santro for a comparative study of mild car segment. afterwards I went through the treat of filling the questionnaires, to know precisely what the customers of small cars perceived about their cars. A sample size of lx respondents was taken. Sample unit was a cus! tomer who owned a small car. Secondary information from various sources like magazines, journals etc was in like manner collected. The findings showed that the consumers who owned small cars basically wanted honest performance, after sales service of process and a car at their bud energize, a less dearly-won one. (III) totally the cars taken for the sample showed that the consumers perceived them...If you want to get a full essay, order it on our website: BestEssayCheap.com

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